Down Can Be Up, Part I: Make News With No News

In a down economy, everyone is re-examining how they spend their money. You could find yourself gaining business in these tough times if you position yourself as the best, mopping up all the customers your competitors are currently under-serving. But only if you talk...

When Times Get Tough, The Tough Get Talking

Now is the time to reach out to your customers. With uncertainties in the economy do you know where your customers are? Are they sitting on buying decision? Are they waiting for someone, something to give them confidence? That someone should be you, and it should be...

Is Your Website Wasted?

If Your Site Doesn’t Help Its Audience, It Is A Wasted Resource AUDIENCE Who is the audience for your website? You must know who will use it before you can design a useful site. Will your users be prospective clients or perhaps the press, both looking for...