Are You Listening? Twitter and Motrin

Think Twitter doesn’t affect your business? Johnson & Johnson did. This weekend Motrin became the #1 topic on Twitter. More specifically their web-ad about Babywearing (you know, slings, front carriers etc.) made them the #1 trending topic on...

What’s In It For Them?

This morning my local radio station interviewed some of the people attending and organizing the Bench2Business conference, which is aimed at “aspiring and established scientists and entrepreneurs of color”. Everyone they interviewed was really positive....

Down Is Up III – Every Action…

…Has an equal and opposite reaction. It’s true in physics, and OK it’s slightly less true in business but bear with me. In every downturn there are opportunities for those who are willing to look for them. Today I noticed a local furniture store that...

Build Your List

Want to build a huge list of pre-qualified prospects? TakeĀ  tip from the President-Elect. In trying to figure out how Barak Obama won the election, the pundits agree that his organization was great a using new media to keep in touch with and build their base. So how...

Down Is Up, Part II – Do You Have What Others Need?

Food prices are rising because supplies are down and demand is up. A recent National Geographic Magazine article focussed on preservation of healthy soil as one of the solutions. This might be good news for some businesses, if they can think and market themselves...