Think Twitter doesn’t affect your business? Johnson & Johnson did.

This weekend Motrin became the #1 topic on Twitter. More specifically their web-ad about Babywearing (you know, slings, front carriers etc.) made them the #1 trending topic on Twitter…and not in a good way. In fact, they they managed to offend both people who wear their babies in slings and people who don’t.

By 3pm on Sunday there were:

• More than ninety pages of tweets,
• A Flickr photo group dedicated to pictures of moms wearing their babies,
• A YouTube video replaying ten minutes’ worth of angry tweets,
• Protest t-shirts at CafePress,
• A Facebook group of 181 member,

Every few minutes there were 60 more tweets on the topic.

But there was no response from anyone at Johnson & Johnson or McNeil Health Care Group.

I’m guessing this is going to all over the business news, if not the mainstream news by Monday morning.

—

Are people Twittering about your business? What are they saying? Do you even know how to find out?

Hint: go here and enter your company’s name.