- Trifold

Xlibris Corp Trifold Brochure

Goal: To create a small, physical leave-behind piece for use at conferences. Less comprehensive than their main marketing materials, it should say enough to prompt their potential customers to call and request more information.
Result: Xlibris was able to reach more potential clients while cutting the cost of print marketing, by sending their more expensive, multi-page brochure only to self-qualified prospects.

Xlibris Corporation – Trifold Insert

Goal: To highlight the company’s online community while maintaining the community’s sense of ‘editorial independence’ from the corporation’s sales side. We created an insert for the trifold brochure, with a distinctly separate ‘look and feel’.
Result: The community’s staff could take the insert to conferences to promote their part of the business. The coporate staff could combine the two pieces. Potential clients could see the value added by the online community, and trust that the information they received through it was not a sales pitch.