- Website

Being an expert doesn’t always guarantee you can explain yourself in writing.

Attolon Partners LLC was a new recruiting firm, focusing on high-level financial appointments. The principals were experts in finance, recruiting and networking, but they knew they needed help with their copy.

Goal: The partners were clear about how to differentiate themselves from other recruitment firms. They needed  a website that would communicate these advantages to their growing network of contacts.

Result: Based on our conversations, material they supplied, and my understaning of the tone their clients expected, I created website content for their entire site. I imposed a structure that kept the landing page to one screen, but provided easily-accessible information on subsequent pages. These pages highlighted the benefits of choosing Attolon and set potential clients at ease by walking through the process of working with Attolon. I crafted professional bios for the founders that were more than simple resumes and would highlight their skills.