How To Create Great Customer Reviews

October 11, 2009

What’s more likely to tip you over from browser to buyer: a detailed list of features and benefits or an enthusiastic recommendation by someone just like you? Consumers are pretty savvy these days, having been bombarded with advertising since they were babies. They are skeptical of your claims about your product. They know your job [...]

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Phoenix Karate Website

October 1, 2009

Phoenix Karate – Created website architecture and look & feel, SEO and keywords, contracted graphics work, created Content Management System, created mailing list, incorporate ad space and management in sidebars, create graphics for ads and feature boxes, write news and blog updates, research and write weekly newsletter, conducted video interviews and clips to embed on [...]

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How To Excite Your Customer

September 30, 2009

…they used jargon, they droned, and they aimed their words at their colleagues, not at the audience. I turned them off and have no idea what their names were…

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Why Your Business Needs A Website – Videocast

September 28, 2009

Too many small and local business still don’t have a website. Find out why you need to take control of your online presence (even if you didn’t know you had one!)

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How To Avoid Looking Like An Idiot

September 21, 2009

…it’s fine to distance yourself from a trend that you don’t love. Just don’t make yourself look like a fool in the process.

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Create Your Own Kindle eBooks

July 26, 2009

If you’re lucky enough to have a Kindle or a Kindle 2, there is no need to go spending good money to put your own content on there. If you have PDFs, HTML docs, word processor documents that you’d like to carry around on your Kindle, you can either pay 10c a doc to have [...]

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How To Find Your Audience On Twitter

June 27, 2009

As a follow-up to my last post (about getting more followers on Twitter through auto-follows), I wanted to post quickly about how I’m finding the right people to follow (and hoping they auto-follow me). At first I was searching Twitter for keywords, manually (at search.twitter.com), reading conversations and cherry-picking the best. Then I was joining [...]

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Finding More Followers on Twitter

May 28, 2009

I have started to see increased traffic on the business website with this unobtrusive and, frankly fun form of marketing. It feels collaborative and fun and nothing like a sales job!

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Is Your Content Kindle-Ready?

February 23, 2009

On Tuesday, Feb 24, Amazon will release the second version of its Kindle ebook reader, and the media are already full of stories about ebooks. The time has never been better to release your content digitally and, to capitalize on the news, to release your content in a Kindle-ready format.

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Are You Listening? Twitter and Motrin

November 16, 2008

Think Twitter doesn’t affect your business? Johnson & Johnson did. This weekend Motrin became the #1 topic on Twitter. More specifically their web-ad about Babywearing (you know, slings, front carriers etc.) made them the #1 trending topic on Twitter…and not in a good way. In fact, they they managed to offend both people who wear [...]

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