Think Twitter doesn’t affect your business? Johnson & Johnson did.
This weekend Motrin became the #1 topic on Twitter. More specifically their web-ad about Babywearing (you know, slings, front carriers etc.) made them the #1 trending topic on Twitter…and not in a good way. In fact, they they managed to offend both people who wear their babies in slings and people who don’t.
By 3pm on Sunday there were:
- More than ninety pages of tweets,
- A Flickr photo group dedicated to pictures of moms wearing their babies,
- A YouTube video replaying ten minutes’ worth of angry tweets,
- Protest t-shirts at CafePress,
- A Facebook group of 181 member,
Every few minutes there were 60 more tweets on the topic.
But there was no response from anyone at Johnson & Johnson or McNeil Health Care Group.
I’m guessing this is going to all over the business news, if not the mainstream news by Monday morning.
—
Are people Twittering about your business? What are they saying? Do you even know how to find out?
Hint: go here and enter your company’s name.