Marketing

The Best Investment You’ll Make This Year

January 20, 2011

Watch me rave about Mike Stelzner and his awesome roster of guests at this year’s Social Media Success Summit 2011. No travel required, all online. Sign up by Thursday, April 14, 2011 (that’s today!) to save 50% on the registration fee. Even if you miss the discount though, the training will still be great value [...]

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Blog Topics For A Month – in 30 Minutes

January 3, 2011

I just took 30 minutes and came up with 16 blog topics – some of which will become three or four posts as I begin to write – and they are all things that my target readership feels passionate about. That’s 3-4 weeks’ worth of hot blog topics for half an hour of work – [...]

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No End Of Year Round-Up, Please!

December 22, 2010

Everyone and his dog is writing an End Of Year Round Up. If you feel like it’s time to start on yours: please, don’t! Apart from the fact that everyone is doing it (so it’s boring), it is a waste of your blogging time. 1 Why End Of Year Round-Ups Exist. End of year round-ups [...]

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How MailChimp Gets It Right By Doing Everything Wrong

June 9, 2010

By rights, I really ought to hate mailing list service MailChimp. Their corporate tone is jokey (their mascot is a talking chimp who has something silly to say every time you log in), they admit it when they make mistakes, they put a ‘loading’ page in front of the site after the latest upgrade which [...]

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13 Essential WordPress Plug-ins For Business

February 22, 2010

I use Wordpress to host and run my websites. Plug-ins let me do everything from put headlines in my sidebars, to helping me track how many people visit which article, to creating sign-up forms, and create those cute little ‘link to me’ buttons at the top of this article. Here are the ones that allow me to build websites that make my clients go “ooooh!”

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You Can’t Afford To Be As Secretive As Apple

February 1, 2010

Hardly anyone knew anything for sure about Apple’s new tablet, the iPad, before its vaunted launch last week. Within 13 minutes of the word “iPad”‘s first public utterance it was the top trend on Twitter. But are you sure you have Apple’s reach? Not The Apple Approach Last week, something else happened that got less [...]

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How To Create Great Customer Reviews

October 11, 2009

What’s more likely to tip you over from browser to buyer: a detailed list of features and benefits or an enthusiastic recommendation by someone just like you? Consumers are pretty savvy these days, having been bombarded with advertising since they were babies. They are skeptical of your claims about your product. They know your job [...]

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How To Excite Your Customer

September 30, 2009

…they used jargon, they droned, and they aimed their words at their colleagues, not at the audience. I turned them off and have no idea what their names were…

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Why Your Business Needs A Website – Videocast

September 28, 2009

Too many small and local business still don’t have a website. Find out why you need to take control of your online presence (even if you didn’t know you had one!)

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How To Avoid Looking Like An Idiot

September 21, 2009

…it’s fine to distance yourself from a trend that you don’t love. Just don’t make yourself look like a fool in the process.

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