YOU MAY KNOW what you mean, but are you really saying it? These advertisers left things a little up in the air:
Kenney Shoe Stores: We only sell the right shoe.
Law firm ad: If you have experienced accident, injury or even death, call us…
Sexual harassment seminar ad: Experts will define issues, clarify laws, and conduct hands-on training.
We’ve upped our standards. Up Yours.
Sale: All furniture slashed!
Use [our medicine], and you can kiss your hemorrhoids goodbye!
Proof that it’s never a bad idea to hire a professional writer to help you say what you REALLY mean.