This week I was listening to a gathering of (probably) excellent minds from “Great Universities” talking about one of my favourite subjects: the history of History. The program’s audience was the general public. I tried — twice — to get...
Too many small and local business still don’t have a website. Find out why you need to take control of your online presence (even if you didn’t know you had one!)
Should you follow the latest trend in your field? Not necessarily. But you must be able to tell your clients why you are avoiding it. And you must do your research. In marketing, Twitter is trendy. Some marketers are finding ways to work with it. Others feel...
As a follow-up to my last post (about getting more followers on Twitter through auto-follows), I wanted to post quickly about how I’m finding the right people to follow (and hoping they auto-follow me). At first I was searching Twitter for keywords, manually (at...
Recently, I was building a new Twitter persona for a business and trying to figure out how to gain exposure. I started by using Twitter’s search function to find people who were tweeting about the same topic. Then I followed as many as I could find. (I’m...
