Everyone and his dog is writing an End Of Year Round Up. If you feel like it’s time to start on yours: please, don’t! Apart from the fact that everyone is doing it (so it’s boring), it is a waste of your blogging time. [1. Unless you are writing a...
By rights, I really ought to hate mailing list service MailChimp. Their corporate tone is jokey (their mascot is a talking chimp who has something silly to say every time you log in), they admit it when they make mistakes, they put a ‘loading’ page in...
I use WordPress to host and run my websites. (It started as blog-hosting software but works as a Content Management System too. The Wall Street Journal’s site is built on its software, for example). Lots of people more technically-skilled than I have written...
Hardly anyone knew anything for sure about Apple’s new tablet, the iPad, before its vaunted launch last week. Within 13 minutes of the word “iPad”‘s first public utterance it was the top trend on Twitter. But are you sure you have Apple’s...
What’s more likely to tip you over from browser to buyer: a detailed list of features and benefits or an enthusiastic recommendation by someone just like you? Consumers are pretty savvy these days, having been bombarded with advertising since they were babies....
