Marketing

How To Find Your Audience On Twitter

June 27, 2009

As a follow-up to my last post (about getting more followers on Twitter through auto-follows), I wanted to post quickly about how I’m finding the right people to follow (and hoping they auto-follow me). At first I was searching Twitter for keywords, manually (at search.twitter.com), reading conversations and cherry-picking the best. Then I was joining [...]

Read the full article →

Finding More Followers on Twitter

May 28, 2009

I have started to see increased traffic on the business website with this unobtrusive and, frankly fun form of marketing. It feels collaborative and fun and nothing like a sales job!

Read the full article →

Are You Listening? Twitter and Motrin

November 16, 2008

Think Twitter doesn’t affect your business? Johnson & Johnson did. This weekend Motrin became the #1 topic on Twitter. More specifically their web-ad about Babywearing (you know, slings, front carriers etc.) made them the #1 trending topic on Twitter…and not in a good way. In fact, they they managed to offend both people who wear [...]

Read the full article →

What’s In It For Them?

November 10, 2008

See? That’s a message people can rally around, because it promises something for everyone.

Read the full article →

Down Is Up III – Every Action…

November 7, 2008

In every downturn there are opportunities for those who are willing to look for them…

Read the full article →

Build Your List

November 6, 2008

Want to build a huge list of pre-qualified prospects? Take tip from the President-Elect…

Read the full article →

Down Is Up, Part II – Do You Have What Others Need?

October 21, 2008

Food prices are rising because supplies are down and demand is up. A recent National Geographic Magazine article focussed on preservation of healthy soil as one of the solutions. This might be good news for some businesses, if they can think and market themselves creatively. Heavy machinery compacts the earth, so manufacturers who make huge, [...]

Read the full article →

Down Can Be Up, Part I: Make News With No News

October 20, 2008

…You could find yourself gaining business in these tough times if you position yourself as the best, mopping up all the customers your competitors are currently underserving…

Read the full article →

When Times Get Tough, The Tough Get Talking

October 20, 2008

Now is the time to reach out to your customers…

Read the full article →

Is Your Website Wasted?

October 15, 2008

If Your Site Doesn’t Help Its Audience, It Is A Wasted Resource AUDIENCE Who is the audience for your website? You must know who will use it before you can design a useful site. Will your users be prospective clients or perhaps the press, both looking for information and ways to contact your company? Will [...]

Read the full article →

Next Entries →