From the category archives:

online

How MailChimp Gets It Right By Doing Everything Wrong

June 9, 2010

By rights, I really ought to hate mailing list service MailChimp.
Their corporate tone is jokey (their mascot is a talking chimp who has something silly to say every time you log in), they admit it when they make mistakes, they put a ‘loading’ page in front of the site after the latest upgrade which slows [...]

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Finding More Followers on Twitter

May 28, 2009

I have started to see increased traffic on the business website with this unobtrusive and, frankly fun form of marketing. It feels collaborative and fun and nothing like a sales job!

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Build Your List

November 6, 2008

Want to build a huge list of pre-qualified prospects? Take tip from the President-Elect…

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Is Your Website Wasted?

October 15, 2008

If Your Site Doesn’t Help Its Audience, It Is A Wasted Resource
AUDIENCE
Who is the audience for your website? You must know who will use it before you can design a useful site. Will your users be prospective clients or perhaps the press, both looking for information and ways to contact your company? Will your users [...]

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