From the category archives:

Down Is Up

How To Find Your Audience On Twitter

June 27, 2009

As a follow-up to my last post (about getting more followers on Twitter through auto-follows), I wanted to post quickly about how I’m finding the right people to follow (and hoping they auto-follow me).
At first I was searching Twitter for keywords, manually (at search.twitter.com), reading conversations and cherry-picking the best. Then I was joining conversations [...]

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Down Is Up III – Every Action…

November 7, 2008

In every downturn there are opportunities for those who are willing to look for them…

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Down Is Up, Part II – Do You Have What Others Need?

October 21, 2008

Food prices are rising because supplies are down and demand is up. A recent National Geographic Magazine article focussed on preservation of healthy soil as one of the solutions.
This might be good news for some businesses, if they can think and market themselves creatively.
Heavy machinery compacts the earth, so manufacturers who make huge, wide tires [...]

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Down Can Be Up, Part I: Make News With No News

October 20, 2008

…You could find yourself gaining business in these tough times if you position yourself as the best, mopping up all the customers your competitors are currently underserving…

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