February 1, 2010
Hardly anyone knew anything for sure about Apple’s new tablet, the iPad, before its vaunted launch last week.
Within 13 minutes of the word “iPad”’s first public utterance it was the top trend on Twitter.
But are you sure you have Apple’s reach?
Not The Apple Approach
Last week, something else happened that got less press, but meant a [...]
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October 11, 2009
What’s more likely to tip you over from browser to buyer:
a detailed list of features and benefits
or
an enthusiastic recommendation by someone just like you?
Consumers are pretty savvy these days, having been bombarded with advertising since they were babies. They are skeptical of your claims about your product. They know your job is to sell it [...]
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