6 Tips for Improving Your Business Writing

Do you hate to write business letters? Do you spend a lot of time on each email only to receive slow or no responses? Use these six tips to develop a writing style that gets results. One Letter One Subject Each letter or email should address one issue only. You can...

Are You Sure That’s What You Mean?

YOU MAY KNOW what you mean, but are you really saying it? These advertisers left things a little up in the air: Kenney Shoe Stores: We only sell the right shoe. Law firm ad: If you have experienced accident, injury or even death, call us… Sexual harassment...

Better Business Writing: First Drafts & Revisions

IF A DOCUMENT is worth writing, it’s worth writing twice. Although science fiction author Robert Heinlein famously claimed never to rewrite anything, he must be the only successful writer who can make that claim. If you find it difficult to write well, remember...

Is Your Website Wasted?

If Your Site Doesn’t Help Its Audience, It Is A Wasted Resource AUDIENCE Who is the audience for your website? You must know who will use it before you can design a useful site. Will your users be prospective clients or perhaps the press, both looking for...