Recently, I was building a new Twitter persona for a business and trying to figure out how to gain exposure. I started by using Twitter’s search function to find people who were tweeting about the same topic. Then I followed as many as I could find. (I’m...
On Tuesday, Feb 24, Amazon will release the Kindle 2, the second version of its Kindle ebook reader, and the media are already full of stories about ebooks. The time has never been better to release your content digitally and, to capitalize on the news, to release...
Think Twitter doesn’t affect your business? Johnson & Johnson did. This weekend Motrin became the #1 topic on Twitter. More specifically their web-ad about Babywearing (you know, slings, front carriers etc.) made them the #1 trending topic on...
This morning my local radio station interviewed some of the people attending and organizing the Bench2Business conference, which is aimed at “aspiring and established scientists and entrepreneurs of color”. Everyone they interviewed was really positive....
…Has an equal and opposite reaction. It’s true in physics, and OK it’s slightly less true in business but bear with me. In every downturn there are opportunities for those who are willing to look for them. Today I noticed a local furniture store that...
Want to build a huge list of pre-qualified prospects? Take tip from the President-Elect. In trying to figure out how Barak Obama won the election, the pundits agree that his organization was great a using new media to keep in touch with and build their base. So how...
Food prices are rising because supplies are down and demand is up. A recent National Geographic Magazine article focussed on preservation of healthy soil as one of the solutions. This might be good news for some businesses, if they can think and market themselves...
In a down economy, everyone is re-examining how they spend their money. You could find yourself gaining business in these tough times if you position yourself as the best, mopping up all the customers your competitors are currently under-serving. But only if you talk...
Now is the time to reach out to your customers. With uncertainties in the economy do you know where your customers are? Are they sitting on buying decision? Are they waiting for someone, something to give them confidence? That someone should be you, and it should be...
The web is full of rants about bad customer service experiences, but it doesn’t have to be that way. If you are in charge of customer service for your company, here are five ways to delight your customers, gleaned from my years both managing a customer service...
