October 21, 2009
Barnes and Noble have released a new eReader, which looks suspiciously like the Kindle with a few “Look I’m Different” features….Should we be concerned that too much power is in too few hands?
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October 11, 2009
What’s more likely to tip you over from browser to buyer:
a detailed list of features and benefits
or
an enthusiastic recommendation by someone just like you?
Consumers are pretty savvy these days, having been bombarded with advertising since they were babies. They are skeptical of your claims about your product. They know your job is to sell it [...]
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